1. Consumer behavior and managerial decision making

by Kardes, Frank R.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Prentice Hall of India, 2002Availability: Items available for loan: [Call number: 658.8342 KAR] (2).
2. Predictably irrational : the hidden forces that shape our decisions

by Ariely, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Harper 2008Availability: Items available for loan: [Call number: 153 ARI] (1).

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